The United Arab Emirates, or UAE, is a federation located in the Arabian Peninsular in Southwest Asia and on the Persian Gulf. It has an estimated population of 8.3 million and a GDP per capita of $US 36,973, higher than the United Kingdom. Internet marketing and lead generation in the UAE have an amazing potential as there are 3.8 million internet users in the UAE and the internet advertising market size is reported as being $US 6.6 billion. This gives incredible strength to the lead generation industry with internet marketers. It also reported that 46% of UAE internet users are influenced by social media networks. Now businesses are realizing that web marketing in Dubai is way cheaper and more cost effective than any of the traditional marketing methods. The fact that internet marketing reaches to larger and more focused target groups globally makes it even more desirable for businesses. Almost of us are aware of the changing mindsets and transforming needs of today's businesses.
As a corollary, there are many Internet Marketing Companies that was established to provide the Internet Marketing solutions to UAE business. They have gradually enriched their services to meet the emerging new demands. Today their services cover full spectrum of services related to website promotion through search engines. These services include promoting websites/online businesses on organic or algorithmic search results.
For those businesses who want immediate results, Pay-Per-Click (PPC) is the best solution. PPC ads are the paid results that appear in the right panel and sometimes also on the top of search result pages under the title 'sponsored links' in both cases. In pay per click Dubai, ranking is determined by bidding at auction 24 hours a day. Businesses pick the most searched industry keywords and use them in their PPC ads. The more one bids for a 'per-click' price of a business keyword, the better they will rank in the paid results for that keyword. The life of a PPC campaign is user-defined and it can run for as many days, weeks or months as required by the business.
On the other hand search engine optimization (SEO) is a subset of Search Engine Marketing. It focuses on organic or algorithmic promotion of a website on the search engine. Many internet marketing in UAE now only specialize in providing SEO service. In other words, they are called “seo companies uae”. SEO many benefits: It's free, and the results it yields are lasting and carry more importance for the user than the paid search results. But it takes much longer for SEO to improve a site´s ranking as compared to the paid ads, the search positions gained via SEO are consistent and lasting.
Many businesses in UAE choose to run both PPC and SEO campaigns hand in hand for better and quicker results.
